Oh E-harmony....

This is an article that E-harmony published. My interpretations are in parentheses.

What Draws Women To Bad Boys
You might not see it yet, but women often unconsciously feel that magical emotion called ATTRACTION (or inebriation) for men who have the behavior and traits of a “bad boy.” Of course, I don't believe that men have to be jerks to make women feel attraction with them (But a playful open handed slap every now and again helps). The truth is “bad boys” often create inviting and intoxicating forms of drama (But mainly intoxicating) - often perceived as playfulness and fun. And it’s often the inherent UNPREDICTABLE nature of a “bad boy” (Oooh, is he going to take me back to his trailer park tonight?) that becomes so fascinating and addicting to want to be around.
Women have a deep attraction mechanism that's triggered by men who behave indifferently (ignorantly), have high status (yet aren’t too proud to shop at Walmart), know lots of women (who have restraining orders against him), and the list of “bad” behavior goes on (i.e. been a guest on cops or Jerry Springer). You probably know from experience that the chemistry and connection with a “bad boy” can be incredibly thrilling (just like in the movie Cape Fear), even if you’re miserable when it comes to a relationship (I mean how can you expect a man to commit that live in a vehicle with wheels?).